Here's how it works
Describe your idea
In your own words, however rough
Just get it out of your head and onto the screen. We've heard everything from "an app that does something with dogs" to detailed business plans. Start wherever you are.
🔒 Your idea stays private. We don't share, sell, or use your ideas for anything except this conversation.
Choose your path
Standard (3 advisors) or Pro (all 6 + personal audit)
Pick the depth you need. Some ideas need a quick gut-check. Others need the full interrogation. You decide.
Get real clarity
Not hype. Not homework. Answers.
Walk away with a comprehensive report that tells you what's strong, what's weak, and what to do next — so you stop wondering and start deciding.
Choose Your Advisors
Six different perspectives. Pick the voices you need to hear.
The Coach
"You can do this."
For when you need momentum, not more thinking.
The Coach believes in your idea — and more importantly, in you. They help you find energy when you're stuck, reframe obstacles as opportunities, and remind you that every successful founder felt exactly like this at some point.
Best for: People who know what they want but can't seem to start.
The Strategist
"Let's find the angles."
For when the idea is good but the approach isn't clicking.
The Strategist sees patterns you've missed. They help you position your idea in the market, identify hidden advantages, and find the path of least resistance to getting something launched.
Best for: People who feel like they're missing something but can't see what.
The Realist
"Here's what it actually takes."
For when you need truth, not encouragement.
The Realist tells you what others won't. They'll walk through what this idea actually requires — time, money, skills, tradeoffs — without sugarcoating or catastrophizing.
Best for: People who are ready to hear what nobody else will say.
The Mirror
"Tell me more about that."
For when you're not sure what you actually think.
The Mirror doesn't give advice — they help you hear yourself. Through careful questions and reflections, they help you discover what you already know but haven't said out loud.
Best for: People who have too many ideas, or aren't sure which part matters most.
The Sceptic
"What's the weakest point?"
For when you want it stress-tested before you invest.
The Sceptic finds the holes. Not to kill your idea — but to make sure you've seen them before someone else does. They ask the uncomfortable questions your friends won't.
Best for: People who are serious and want to know if this is real.
The Operator
"Let's make this happen."
For when you're done thinking and ready to move.
The Operator turns ideas into action plans. They help you find the smallest testable version, the first customer, the quick win. They don't do theory — they do next steps.
Best for: People who want to stop planning and start doing.
One idea. Real clarity. Your choice of depth.
Standard
$9.99
Three advisors. One Reality Check. 5-7 page report.
Pick the three perspectives you need most. Get a focused analysis of your idea with clear next steps.
- ✓ Choose any 3 advisors
- ✓ Full conversation with each
- ✓ Reality Check assessment
- ✓ Downloadable PDF report
- ✓ Clear verdict: Ready / Nearly / Not Yet
Pro
$14.99
All six advisors. Personal readiness audit. 10+ page comprehensive report.
The complete experience. Every perspective. Plus the question nobody else asks: Are YOU actually available to do this right now?
- ✓ All 6 advisor conversations
- ✓ Available For Success Audit
- ✓ Reality Check assessment
- ✓ 10+ page comprehensive report
- ✓ Combined verdict: You + Your Idea
- ✓ Specific next steps for your situation
What's the "Available For Success" Audit?
Most people only evaluate the idea. But a great idea with a founder who's exhausted, broke, and overcommitted isn't going anywhere.
The Available For Success Audit asks 7 questions about YOUR actual situation:
- • How much time do you really have?
- • What can you afford to invest?
- • What's your energy like right now?
- • Do you have the skills — or access to them?
- • Who's supporting you?
- • How long can you sustain this?
- • What else is competing for your attention?
Your advisors then use these answers to give you advice that fits YOUR life — not generic startup wisdom.
Frequently Asked Questions
Is this just ChatGPT with a wrapper?
No. Each advisor has a distinct perspective, style, and purpose. They're designed to challenge you differently — not just generate text.
What if my idea is half-baked?
Perfect. That's what this is for. You don't need a business plan. You need a conversation.
What if I'm not ready to build anything?
That's a valid outcome. The report will tell you what's missing — in your idea OR in your current situation. Clarity is valuable either way.
Can I share the report?
Yes. It's yours. Share it with a co-founder, advisor, or investor if you want.
What's the difference between Standard and Pro?
Standard gives you 3 advisors and a focused report. Pro gives you all 6 advisors, plus the AFS Audit that evaluates whether YOU are ready (not just your idea), plus a longer report with combined analysis.